About

Dr. Lisa Gordon is a social scientist who thrives on asking hard questions. Her academic rigor taught her to challenge convention and seek better answers. That same mindset led her to reimagine the humble protein bar. Lisa has always loved the art of baking — rich cakes, flaky pastries, perfect cookies. She is unapologetically a dessert enthusiast, yet deeply health‑conscious. For years, the market forced a choice: bland “healthy” foods or guilty indulgence. Commercial protein bars felt like fuel, not food — chalky, dense, unsatisfying. Lisa believed nourishment should bring joy, not compromise. Living in France reshaped her philosophy: pleasure and nutrition belong together. Seven years of French artisanal pâtisseries inspired her vision of craft and care in food. Back home, she began experimenting in her kitchen with plant‑based whole foods. Batch after batch, she refined recipes with academic precision and a dessert lover’s palate.

The result: a protein bar that tastes like a Michelin‑star dessert.

The name “Prossert” was born from a creative moment with her daughter, capturing the union of protein bar and dessert in one hand-crafted bite. Launched in February 2026, Prossert LLC embodies a radical belief: health and joy can coexist in every bite.